Articles



Big Soda and The Tobacco Industry

Big Soda and the Tobacco Playbook: What History Reveals About Soft Drink Corporations 

The similarities between major soft drink corporations in the tobacco industry

From the Counter to the Countertop: Understanding How Today’s Soda Industry Echoes the Past

For decades,...

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The Future of Cola Is Changing

Quality Cola brands versus Coca-Cola and Pepsi


Good Cola vs. Big Soda: How Karma Cola and  Tractor Cola Compare to Coca-Cola and Pepsi

In an era where consumers care more deeply about origin, ingredients, environmental impact, and ethics, the...

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A Brief History of Organic Food and Beverages


Tracing the Evolution of Organic Farming, Standards, and the Modern Organic Marketplace

Organic food and beverages may feel like a modern wellness trend, but their roots stretch back thousands of years—long before industrial agriculture, chemical inputs, and global supply chains transformed how...

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Organic Kombucha: A Market on the Move


The Rise of Organic Kombucha: From Ancient Elixir to Functional Beverage Powerhouse

Kombucha may feel like a modern-day wellness phenomenon, but its roots stretch back over two millennia. Today, organic kombucha is one of the fastest-growing sectors in the functional beverage market,...

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Why Modern Food Service Businesses Are Switching to Soda Fountain Systems — And Why Organic Matters


Across the food service industry—from independent restaurants and boutique hotels to corporate cafeterias—beverage programs are undergoing a strategic upgrade. Operators are moving away from bottles and cans and adopting soda fountain dispensers because they offer measurable improvements in efficiency, cost savings, profitability, sustainability, and customer satisfaction.

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