Tractor Soda Company, in Coeur d’Alene, Idaho, has unlikely roots in the organic beef business. But the company history makes sense when founder Travis Potter explains the backstory.
“We started in the organic beef business, then later got into organic sausages and other value-added meat items,” said Potter. “Then we got into dairy.”
A friend of Potter’s mentioned to him that a celebrity wanted to open an organic burger chain, and asked if Potter could discuss with them whether the idea was feasible.
“This was about three and one-half years ago,” said Potter, who met with the entrepreneurs and found they were interested in creating a competitive burger restaurant...