Our founder, Ben Goodwin, began developing Obi in 2008 with the philosophy that drives our mission today.
Health is the foundation on which higher functioning and happiness are sustainably built. When we cultivate good health internally - we radiate that positivity externally. That's why Obi is committed to delivering delicious, fun and affordable health products for everyone - a healthy and happy life is everybody's birthright.
Probiotics are amazing microorganisms that naturally exist in the body and perform critical functions to keep us alive and healthy. Our ancestors consumed them for thousands of years in the form of probiotic ferments but, unfortunately, they’ve been largely eliminated from our modern diet. Probiotics have been clinically indicated as helping to support digestive function, the immune system and many other aspects of health - and exciting new research is constantly unearthing new probiotic benefits!
We decided to use water kefir because it’s a potent non-dairy probiotic that’s been consumed by people for thousands of years. Our unique fermentation process creates a refreshing, smooth kefir that utilizes 20 different kinds of strains that work powerfully as a team.
We explored hundreds of different flavor pairings of organic juices and cold-pressed flavor extracts and even developed a proprietary stevia-based sweetener because nothing currently on the market met our taste and quality standards. Obi is not only probiotic and delicious, but also low in calories and sugar.
After five years in development and many late nights in our organic food kitchen, we are excited to share Obi with the world! Our goal has been to create a drink for all of us, because we shouldn’t have to choose between something healthy and something delicious.
20 kinds of living water kefir probiotics; Certified USDA Organic; Less than 20 calories; No artificial sweeteners. Gluten-free; Caffeine-free; Vegan/Dairy-free.