Craft soda, also known as specialty, small-batch, or artisanal soda, is a kind of soda drink brewed in small batches and contain natural ingredients, including natural sweeteners like pure cane sugar, stevia, and honey.
Craft sodas can cost three times as much as a traditional one and they often are in four packs, rather than six- or 12-packs. For instance, a four-pack of 12-ounce glass bottles of Dry Sparkling, a juniper-flavored soda, costs $5.99, for example, and contain less soda than a regular carbonated beverage. With traditional colas and other soft drinks under attack by nutritionists, craft soft drinks — also known as artisanal, specialty or small-batch soda — are capturing share by hyping premium and natural ingredients, creative flavors, limited runs, unusual packaging or their local roots.
North America is the biggest production areas for Craft Soda, taking over 94.97% market share in 2017 (based on output volume), Europe followed the second, with about 4.10% market share. The Consumption market is also concentrated in North America and Europe for now, while sales of Craft Soda in Asia countries may see significant growth in the future.
In the international market, the marketing channels characteristic differ from company to company. The international leading companies prefer setting up factories directly into the aimed market and taking own sales department to expand the market. The giant companies are more likely to set their own big agents in some major countries and regions taking charge of regional business building their international market position. Companies in developing countries such as China and India, in contrast, put more effort into relatively direct selling business.
The global Craft Soda market was 600 million US$ in 2018 and is expected to 890 million US$ by the end of 2025, growing at a CAGR of 5.1% between 2019 and 2025.
This report studies the Craft Soda market size (value and volume) by players, regions, product types and end industries, history data 2014-2018 and forecast data 2019-2025; This report also studies the global market competition landscape, market drivers and trends, opportunities and challenges, risks and entry barriers, sales channels, distributors and Porter’s Five Forces Analysis.
Geographically, this report is segmented into several key regions, with sales, revenue, market share, and growth Rate of Craft Soda in these regions, from 2014 to 2025, covering
North America (the United States, Canada, and Mexico)
Europe (Germany, UK, France, Italy, Russia and Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia, and Vietnam)
South America (Brazil etc.)
Middle East and Africa (Egypt and GCC Countries)
The various contributors involved in the value chain of the product include manufacturers, suppliers, distributors, intermediaries, and customers. The key manufacturers in this market include
Jones Soda Co
Reed’s, Inc.
Appalachian Brewing Co
SIPP eco beverage co. Inc.
Crooked Beverage Co.
JustCraft Soda
Gus
Q Drinks
Tuxen Brewing Company
By the product type, the market is primarily split into
Natural Craft Soda
Organic Craft Soda
By the end users/application, this report covers the following segments
Teenagers
Young Adults
Middle-aged and Elderly
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